Why We Need Segmentation When Designing Social Marketing Programs

Sharyn Rundle-Thiele^*, Timo Dietrich, Krzysztof Kubacki

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Segmentation in Social Marketing
Pages	197-214
Number of pages	0
Volume	0
DOIs	https://doi.org/10.1007/978-981-10-1835-0_13
Publication status	Published - 2017

Access to Document

@inbook{bebbf59b85134165944444c4369d4b4e,

title = "Why We Need Segmentation When Designing Social Marketing Programs",

author = "Sharyn Rundle-Thiele and Timo Dietrich and Krzysztof Kubacki",

year = "2017",

doi = "10.1007/978-981-10-1835-0\_13",

language = "English",

isbn = "9789811018336",

volume = "0",

pages = "197--214",

booktitle = "Segmentation in Social Marketing",

}