| Original language | English |
|---|---|
| Number of pages | 0 |
| Journal | Cogent Psychology |
| Volume | 8 |
| Issue number | 1 |
| Early online date | 23 Mar 2021 |
| DOIs | |
| Publication status | Published - 31 Dec 2021 |
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When corporate brands tell stories: A signalling theory perspective
- Brighton Nyagadza*
- , Ernest M. Kadembo
- , Africa Makasi
*Corresponding author for this work
- Marondera University of Agricultural Sciences Technology (MUAST)
- Midlands State University (MSU)
- Richmond, The American International University in London
- Namibia University of Science and Technology
Research output: Contribution to journal › Article › peer-review