When corporate brands tell stories: A signalling theory perspective

Brighton Nyagadza^*, Ernest M. Kadembo, Africa Makasi

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{a60fb26f62c2479ba19304efaa0b7cd3,

title = "When corporate brands tell stories: A signalling theory perspective",

author = "Brighton Nyagadza and Kadembo, {Ernest M.} and Africa Makasi",

year = "2021",

month = dec,

day = "31",

doi = "10.1080/23311908.2021.1897063",

language = "English",

volume = "8",

journal = "Cogent Psychology",

issn = "2331-1908",

publisher = "Cogent OA",

number = "1",

}