Validating Marketing Strategy Measures for a Globalized Developing Country

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	42-53
Number of pages	0
Journal	Journal of Banking and Financial Dynamics
Volume	1
Issue number	1
DOIs	https://doi.org/10.20448/journal.525.2017.11.42.53
Publication status	Published - 2017

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Validating Marketing Strategy Measures for a Globalized Developing Country",

author = "A Makasi and K Govender",

year = "2017",

doi = "10.20448/journal.525.2017.11.42.53",

language = "English",

volume = "1",

pages = "42--53",

journal = "Journal of Banking and Financial Dynamics",

issn = "2576-6821",

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}

TY - JOUR

T1 - Validating Marketing Strategy Measures for a Globalized Developing Country

AU - Makasi, A

AU - Govender, K

PY - 2017

Y1 - 2017

U2 - 10.20448/journal.525.2017.11.42.53

DO - 10.20448/journal.525.2017.11.42.53

M3 - Article

SN - 2576-6821

VL - 1

SP - 42

EP - 53

JO - Journal of Banking and Financial Dynamics

JF - Journal of Banking and Financial Dynamics

IS - 1

ER -