Abstract
The paper explores the interactions and dynamics associated with students’ learning about business strategy using a computer-based simulation game. Developed from student interviews, a causal loop diagram is presented which distills the relationships between the key learning variables. The diagram demonstrates that reinforcing behavior is at work in the learning process, with students being caught up in either a virtuous or vicious cycle of learning. A key determinant of the path followed by students is module design which is inherently linked to both students’ motivation to play the game and their understanding of the associations between strategizing and resulting business performance.
Original language | English |
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Pages (from-to) | 161-177 |
Number of pages | 0 |
Journal | ESIC Market |
Volume | 123 |
Issue number | 2 |
Publication status | Published - 2007 |
Keywords
- Simulation
- Learning
- Business strategy
- Causal loop diagram