Understanding fans' responses to the sponsor of a rival team

  • Robert J. Angell*
  • , Matthew Gorton
  • , Paul Bottomley
  • , John White
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Original languageEnglish
Pages (from-to)190-213
Number of pages0
JournalEuropean Sport Management Quarterly
Volume16
Issue number2
DOIs
Publication statusPublished - 21 Mar 2016

Keywords

  • perceived fit
  • structural equation modelling
  • schadenfreude
  • rival fans
  • Sponsorship

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