Understanding fans' responses to the sponsor of a rival team

Robert J. Angell; Matthew Gorton; Paul Bottomley; John White

doi:10.1080/16184742.2015.1135975

Understanding fans' responses to the sponsor of a rival team

Robert J. Angell^*, Matthew Gorton, Paul Bottomley, John White

^*Corresponding author for this work

Plymouth Business School

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	190-213
Number of pages	0
Journal	European Sport Management Quarterly
Volume	16
Issue number	2
DOIs	https://doi.org/10.1080/16184742.2015.1135975
Publication status	Published - 21 Mar 2016

Keywords

perceived fit
structural equation modelling
schadenfreude
rival fans
Sponsorship

Access to Document

10.1080/16184742.2015.1135975

ESMQ ANGELL et al

Cite this

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title = "Understanding fans' responses to the sponsor of a rival team",

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AU - Gorton, Matthew

AU - Bottomley, Paul

AU - White, John

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KW - structural equation modelling

KW - schadenfreude

KW - rival fans

KW - Sponsorship

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DO - 10.1080/16184742.2015.1135975

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JO - European Sport Management Quarterly

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