Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science

Adam G. Hart; David Adcock; Matthew Barr; Stuart Church; Tamara Clegg; Samuel Copland; Meyer K De; Ria Dunkley; Rachel M. Pateman; Ralph Underhill; Kayleigh Wyles; Michael J.O. Pocock

doi:10.5334/cstp.436

Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science

Adam G. Hart^*
, David Adcock
, Matthew Barr
, Stuart Church
, Tamara Clegg
, Samuel Copland
, Meyer K De
, Ria Dunkley
, Rachel M. Pateman
, Ralph Underhill
, Kayleigh Wyles
, Michael J.O. Pocock

^*Corresponding author for this work

School of Psychology

University of Gloucestershire
Ten4 Design
Pure Usability
University of Maryland, College Park
University of Glasgow
University of York
Framing Matters
Centre for Ecology and Hydrology

Research output: Contribution to journal › Article › peer-review

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Original language	English
Number of pages	0
Journal	Citizen Science: Theory and Practice
Volume	7
Issue number	1
Early online date	24 Feb 2022
DOIs	https://doi.org/10.5334/cstp.436
Publication status	Published - 24 Feb 2022

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title = "Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science",

author = "Hart, \{Adam G.\} and David Adcock and Matthew Barr and Stuart Church and Tamara Clegg and Samuel Copland and De, \{Meyer K\} and Ria Dunkley and Pateman, \{Rachel M.\} and Ralph Underhill and Kayleigh Wyles and Pocock, \{Michael J.O.\}",

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AU - Hart, Adam G.

AU - Adcock, David

AU - Barr, Matthew

AU - Church, Stuart

AU - Clegg, Tamara

AU - Copland, Samuel

AU - De, Meyer K

AU - Dunkley, Ria

AU - Pateman, Rachel M.

AU - Underhill, Ralph

AU - Wyles, Kayleigh

AU - Pocock, Michael J.O.

PY - 2022/2/24

Y1 - 2022/2/24

UR - https://pearl.plymouth.ac.uk/psy-research/518/

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DO - 10.5334/cstp.436

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VL - 7

JO - Citizen Science: Theory and Practice

JF - Citizen Science: Theory and Practice

IS - 1

ER -

Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science

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