Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science

Adam G. Hart; David Adcock; Matthew Barr; Stuart Church; Tamara Clegg; Samuel Copland; Meyer K De; Ria Dunkley; Rachel M. Pateman; Ralph Underhill; Kayleigh Wyles; Michael J.O. Pocock

doi:10.5334/cstp.436

Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science

Adam G. Hart^*
, David Adcock
, Matthew Barr
, Stuart Church
, Tamara Clegg
, Samuel Copland
, Meyer K De
, Ria Dunkley
, Rachel M. Pateman
, Ralph Underhill
, Kayleigh Wyles
, Michael J.O. Pocock

^*Corresponding author for this work

School of Psychology

Research output: Contribution to journal › Article › peer-review

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Original language	English
Number of pages	0
Journal	Citizen Science: Theory and Practice
Volume	7
Issue number	1
Early online date	24 Feb 2022
DOIs	https://doi.org/10.5334/cstp.436
Publication status	Published - 24 Feb 2022

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title = "Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science",

author = "Hart, \{Adam G.\} and David Adcock and Matthew Barr and Stuart Church and Tamara Clegg and Samuel Copland and De, \{Meyer K\} and Ria Dunkley and Pateman, \{Rachel M.\} and Ralph Underhill and Kayleigh Wyles and Pocock, \{Michael J.O.\}",

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T1 - Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science

AU - Hart, Adam G.

AU - Adcock, David

AU - Barr, Matthew

AU - Church, Stuart

AU - Clegg, Tamara

AU - Copland, Samuel

AU - De, Meyer K

AU - Dunkley, Ria

AU - Pateman, Rachel M.

AU - Underhill, Ralph

AU - Wyles, Kayleigh

AU - Pocock, Michael J.O.

PY - 2022/2/24

Y1 - 2022/2/24

UR - https://pearl.plymouth.ac.uk/psy-research/518/

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DO - 10.5334/cstp.436

M3 - Article

SN - 2057-4991

VL - 7

JO - Citizen Science: Theory and Practice

JF - Citizen Science: Theory and Practice

IS - 1

ER -

Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science

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