| Original language | English |
|---|---|
| Pages (from-to) | 1931-1953 |
| Number of pages | 0 |
| Journal | European Journal of Marketing |
| Volume | 47 |
| Issue number | 0 |
| DOIs | |
| Publication status | Published - 1 Jan 2013 |
Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector
John White, Matthew Gorton*, Robert Angell, Yu Shan Tseng
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review