Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1931-1953
Number of pages	0
Journal	European Journal of Marketing
Volume	47
Issue number	0
DOIs	https://doi.org/10.1108/EJM-06-2011-0286
Publication status	Published - 1 Jan 2013

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title = "Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector",

author = "John White and Matthew Gorton and Robert Angell and Tseng, \{Yu Shan\}",

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AU - Gorton, Matthew

AU - Angell, Robert

AU - Tseng, Yu Shan

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