Original language | English |
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Pages (from-to) | 1931-1953 |
Number of pages | 0 |
Journal | European Journal of Marketing |
Volume | 47 |
Issue number | 0 |
DOIs | |
Publication status | Published - 1 Jan 2013 |
Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector
John White, Matthew Gorton*, Robert Angell, Yu Shan Tseng
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review