Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector

John White, Matthew Gorton*, Robert Angell, Yu Shan Tseng

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1931-1953
Number of pages0
JournalEuropean Journal of Marketing
Volume47
Issue number0
DOIs
Publication statusPublished - 1 Jan 2013

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