‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	836-864
Number of pages	0
Journal	Journal of Marketing Management
Volume	28
Issue number	0
DOIs	https://doi.org/10.1080/0267257x.2012.698634
Publication status	Published - Jul 2012

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This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "{\textquoteleft}They don't want us to become them{\textquoteright}: Brand Local Integration and consumer ethnocentrism",

author = "Eva Kipnis and Krzysztof Kubacki and Broderick, \{Amanda J.\} and Dariusz Siemieniako and Pisarenko, \{Nataliya L.\}",

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AU - Pisarenko, Nataliya L.

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