The Underlying Mechanism of the Effect of Syncing Ads with Brand Placement on Brand Attitude:  The Mediating Role of Processing Fluency: Proceedings of the EMAC 2024 Annual Conference, Bucharest, Romania, 28–31 May 2024. Brussels: European Marketing Academy

Shikhar Bhaskar

The Underlying Mechanism of the Effect of Syncing Ads with Brand Placement on Brand Attitude: The Mediating Role of Processing Fluency: Proceedings of the EMAC 2024 Annual Conference, Bucharest, Romania, 28–31 May 2024. Brussels: European Marketing Academy

Plymouth Business School

Research output: Contribution to conference › Conference paper (not formally published) › peer-review

Original language	English
Publication status	Published - 2024
Event	EMAC 2024 Annual Conference - Bucharest, Romania Duration: 28 May 2024 → 31 May 2024

Conference

Conference	EMAC 2024 Annual Conference
Country/Territory	Romania
City	Bucharest
Period	28/05/24 → 31/05/24

Cite this

@conference{b535246a51444decbe6df37f4b73f734,

title = "The Underlying Mechanism of the Effect of Syncing Ads with Brand Placement on Brand Attitude: The Mediating Role of Processing Fluency: Proceedings of the EMAC 2024 Annual Conference, Bucharest, Romania, 28–31 May 2024. Brussels: European Marketing Academy",

author = "Shikhar Bhaskar",

year = "2024",

language = "English",

note = "EMAC 2024 Annual Conference ; Conference date: 28-05-2024 Through 31-05-2024",

}

The Underlying Mechanism of the Effect of Syncing Ads with Brand Placement on Brand Attitude: The Mediating Role of Processing Fluency: Proceedings of the EMAC 2024 Annual Conference, Bucharest, Romania, 28–31 May 2024. Brussels: European Marketing Academy. / Bhaskar, Shikhar.
2024. Paper presented at EMAC 2024 Annual Conference, Bucharest, Romania.

Research output: Contribution to conference › Conference paper (not formally published) › peer-review