The Stein Effect: an alternative film-induced tourism perspective

Cornwall, in the far west of England, has long been a popular holiday destination, attracting visitors with a range of motivations, both domestically and internationally. At the same time, gastronomy has become more of a motivation and when viewed on the small screen with celebrity chef involvement, it is argued that a form of film-induced tourism occurs. The research identified the influence of television celebrity chef Rick Stein upon visitors to the small, coastal town of Padstow, also now known as Padstein.