The Role of Information and Communication in Marketing Channels in the Tea Industry

Dulekha Kasturiratne; Shaofeng Liu

doi:10.1007/978-3-031-70745-2_9

The Role of Information and Communication in Marketing Channels in the Tea Industry

Dulekha Kasturiratne^*, Shaofeng Liu

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Agri-food supply chain relationships are becoming ever more important as a source of competitive advantage. Thus, aspects of transactional/relational exchanges, levels, content and timeliness of information communication, power, trust etc. becomes important discussions. This paper explores the role of information and communication in business relationships from the context of the tea industry. The critique adds to knowledge about exchange theory and shapes a research agenda relating to information communication in business relationships.

Original language	English
Title of host publication	Studies in Systems, Decision and Control
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	121-139
Number of pages	19
DOIs	https://doi.org/10.1007/978-3-031-70745-2_9
Publication status	Published - 5 Feb 2025

Publication series

Name	Studies in Systems, Decision and Control
Volume	557
ISSN (Print)	2198-4182
ISSN (Electronic)	2198-4190

ASJC Scopus subject areas

Computer Science (miscellaneous)
Control and Systems Engineering
Automotive Engineering
Social Sciences (miscellaneous)
Economics, Econometrics and Finance (miscellaneous)
Control and Optimization
Decision Sciences (miscellaneous)

Keywords

Information communication
Relational exchanges
Transactional exchanges

Access to Document

10.1007/978-3-031-70745-2_9

Cite this

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The Role of Information and Communication in Marketing Channels in the Tea Industry. / Kasturiratne, Dulekha ; Liu, Shaofeng.
Studies in Systems, Decision and Control. Springer Science and Business Media Deutschland GmbH, 2025. p. 121-139 (Studies in Systems, Decision and Control; Vol. 557).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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The Role of Information and Communication in Marketing Channels in the Tea Industry

Abstract

Publication series

ASJC Scopus subject areas

Keywords

Access to Document

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