The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness

Rajat Subhra Chatterjee; Linda Seduram; Tan Sin Kwang; Chay Yaw Choon; Abdullah  Al Mamun

doi:10.1504/IJIMA.2021.118262

The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness

Rajat Subhra Chatterjee
, Linda Seduram
, Tan Sin Kwang
, Chay Yaw Choon
, Abdullah Al Mamun

Plymouth Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Internet Marketing and Advertising
Volume	15
Issue number	5-6
DOIs	https://doi.org/10.1504/IJIMA.2021.118262
Publication status	Published - 12 Oct 2021

Access to Document

10.1504/IJIMA.2021.118262

What’s Stopping You from Migrating to Mobile Tourism Shopping?
Chatterjee, R. S., Ooi, K. B., Tan, G. W., Lo, P. S., Wan, S. M. & Cham, L. N., 14 Dec 2021, In: Journal of Computer Information Systems. 62, 6
Research output: Contribution to journal › Article › peer-review

Cite this

@article{d7d9c39ed31c4e38a8abf0394e37f654,

title = "The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness",

author = "Chatterjee, \{Rajat Subhra\} and Linda Seduram and Kwang, \{Tan Sin\} and Choon, \{Chay Yaw\} and \{Al Mamun\}, Abdullah",

year = "2021",

month = oct,

day = "12",

doi = "10.1504/IJIMA.2021.118262",

language = "English",

volume = "15",

journal = "International Journal of Internet Marketing and Advertising",

issn = "1477-5212",

publisher = "Inderscience Enterprises Ltd",

number = "5-6",

}

The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness. / Chatterjee, Rajat Subhra; Seduram, Linda; Kwang, Tan Sin et al.
In: International Journal of Internet Marketing and Advertising, Vol. 15, No. 5-6, 12.10.2021.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness

AU - Chatterjee, Rajat Subhra

AU - Seduram, Linda

AU - Kwang, Tan Sin

AU - Choon, Chay Yaw

AU - Al Mamun, Abdullah

PY - 2021/10/12

Y1 - 2021/10/12

U2 - 10.1504/IJIMA.2021.118262

DO - 10.1504/IJIMA.2021.118262

M3 - Article

SN - 1477-5212

VL - 15

JO - International Journal of Internet Marketing and Advertising

JF - International Journal of Internet Marketing and Advertising

IS - 5-6

ER -

The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness

Access to Document

Research output

What’s Stopping You from Migrating to Mobile Tourism Shopping?

Cite this