The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness

Rajat Subhra Chatterjee, Linda Seduram, Tan Sin Kwang, Chay Yaw Choon, Abdullah Al Mamun

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalInternational Journal of Internet Marketing and Advertising
Volume15
Issue number5-6
DOIs
Publication statusPublished - 12 Oct 2021

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