The importance of business-to-business relationships for improving brand performance

^*Corresponding author for this work

Research output: Contribution to conference › Conference paper (not formally published) › peer-review

Original language	English
Publication status	Published - 7 May 2025
Event	18th Gobal Brand Conference - Católica Porto Business School, Porto, Portugal Duration: 7 May 2025 → 9 May 2025

Cite this

@conference{7e3922f7f6384469a00d6d33c1b84711,

title = "The importance of business-to-business relationships for improving brand performance",

author = "Nikolina Koporcic and Shikhar Bhaskar and Ilia Gugenishvili and Stefan Markovic",

year = "2025",

month = may,

day = "7",

language = "English",

note = "18th Gobal Brand Conference ; Conference date: 07-05-2025 Through 09-05-2025",

}