TY - JOUR
T1 - The Impact of Face Masks on Social Perception Is Age-Dependent
AU - Pazhoohi, Farid
AU - Rostami-Aghoui, Maryam
AU - Pazhouhi, Sepide
AU - Aoki, Keina
AU - Kingstone, Alan
N1 - Publisher Copyright:
© The Author(s) 2026. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
PY - 2026/2/18
Y1 - 2026/2/18
N2 - Human faces are critical for social communication, enabling individuals to make rapid judgments about traits like trustworthiness and competence. Previous research suggests that face masks can enhance perceptions of trustworthiness and, to a lesser extent, competence, although findings on competence are more variable and context-dependent. Additionally, age-related facial cues influence social judgments, with older and younger faces being evaluated differently. This research examined the impact of face masks on perceptions of trustworthiness and competence across two age groups: young adults (Study 1) and old adults (Study 2). Study 1 revealed that face masks increased perceptions of trustworthiness and competence for young faces. In contrast, Study 2 found no significant effects of face masks on trustworthiness or competence for older faces, suggesting that age-related facial features and stereotypes may overshadow mask-induced perceptual biases. Altogether, the findings indicate that the impact of face masks on social perceptions, particularly trustworthiness and competence, may not generalize reliably across different age groups.
AB - Human faces are critical for social communication, enabling individuals to make rapid judgments about traits like trustworthiness and competence. Previous research suggests that face masks can enhance perceptions of trustworthiness and, to a lesser extent, competence, although findings on competence are more variable and context-dependent. Additionally, age-related facial cues influence social judgments, with older and younger faces being evaluated differently. This research examined the impact of face masks on perceptions of trustworthiness and competence across two age groups: young adults (Study 1) and old adults (Study 2). Study 1 revealed that face masks increased perceptions of trustworthiness and competence for young faces. In contrast, Study 2 found no significant effects of face masks on trustworthiness or competence for older faces, suggesting that age-related facial features and stereotypes may overshadow mask-induced perceptual biases. Altogether, the findings indicate that the impact of face masks on social perceptions, particularly trustworthiness and competence, may not generalize reliably across different age groups.
KW - age-related stereotypes
KW - competence
KW - face masks
KW - social perception
KW - trustworthiness
UR - https://www.scopus.com/pages/publications/105030453195
UR - https://pearl.plymouth.ac.uk/psy-research/1224/
U2 - 10.1177/00332941261428087
DO - 10.1177/00332941261428087
M3 - Article
AN - SCOPUS:105030453195
SN - 0033-2941
JO - Psychological Reports
JF - Psychological Reports
ER -