The Effects of Music on Helping Behavior

Adrian C. North*, Mark Tarrant, David J. Hargreaves

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

<jats:p> Several studies indicate that mood can influence the likelihood of an individual demonstrating instances of helping behavior, and one previous laboratory study has indicated that music can be used to bring about manipulations of mood to such an end. To investigate this in a naturalistic setting, 646 users of a university gym were played either uplifting or annoying music while theyworked out. Upon completion of theirworkout, they were asked to either sign a petition in support of a fictitious sporting charity (i.e., a low-cost task) or to distribute leaflets on their behalf (i.e., a high-cost task). Responses to the petition-signing measure indicated a ceiling effect with almost all participants offering to help. However, consistent with previous research on mood and helping behavior, uplifting music led to participants offering to help more on the high-cost, leaflet-distributing task than did annoying music. </jats:p>
Original languageEnglish
Pages (from-to)266-275
Number of pages0
JournalEnvironment and Behavior
Volume36
Issue number2
DOIs
Publication statusPublished - Mar 2004

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