The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods

S Birim; I Kazancoglu; SK Mangla; A Kahraman; Y Kazancoglu

doi:10.1007/s10479-021-04429-x

The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods

S Birim, I Kazancoglu, SK Mangla, A Kahraman, Y Kazancoglu

Plymouth Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Number of pages	0
Journal	Annals of Operations Research
Volume	0
Issue number	0
DOIs	https://doi.org/10.1007/s10479-021-04429-x
Publication status	E-pub ahead of print - 7 Jan 2022

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10.1007/s10479-021-04429-x

Cite this

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author = "S Birim and I Kazancoglu and SK Mangla and A Kahraman and Y Kazancoglu",

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AU - Kahraman, A

AU - Kazancoglu, Y

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