Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

Brighton Nyagadza; Ernest M. Kadembo; Africa Makasi

doi:10.1080/23311975.2020.1858524

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

Brighton Nyagadza^*
, Ernest M. Kadembo
, Africa Makasi

^*Corresponding author for this work

Plymouth Business School

Marondera University of Agricultural Sciences Technology (MUAST)
Midlands State University (MSU)
Richmond, The American International University in London

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1858524-1858524
Number of pages	0
Journal	Cogent Business & Management
Volume	7
Issue number	1
DOIs	https://doi.org/10.1080/23311975.2020.1858524
Publication status	Published - 1 Jan 2020

Access to Document

10.1080/23311975.2020.1858524

Cite this

@article{e257fcf7622a4dc586893e4aae770533,

title = "Structurally validated scale of measuring the link between corporate storytelling for branding \& internal stakeholders{\textquoteright} corporate brand perceptions",

author = "Brighton Nyagadza and Kadembo, \{Ernest M.\} and Africa Makasi",

year = "2020",

month = jan,

day = "1",

doi = "10.1080/23311975.2020.1858524",

language = "English",

volume = "7",

pages = "1858524--1858524",

journal = "Cogent Business \& Management",

issn = "2331-1975",

number = "1",

}

TY - JOUR

T1 - Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

AU - Nyagadza, Brighton

AU - Kadembo, Ernest M.

AU - Makasi, Africa

PY - 2020/1/1

Y1 - 2020/1/1

U2 - 10.1080/23311975.2020.1858524

DO - 10.1080/23311975.2020.1858524

M3 - Article

SN - 2331-1975

VL - 7

SP - 1858524

EP - 1858524

JO - Cogent Business & Management

JF - Cogent Business & Management

IS - 1

ER -