Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

Brighton Nyagadza; Ernest M. Kadembo; Africa Makasi

doi:10.1080/23311975.2020.1858524

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

Brighton Nyagadza^*, Ernest M. Kadembo, Africa Makasi

^*Corresponding author for this work

Plymouth Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1858524-1858524
Number of pages	0
Journal	Cogent Business & Management
Volume	7
Issue number	1
DOIs	https://doi.org/10.1080/23311975.2020.1858524
Publication status	Published - 1 Jan 2020

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10.1080/23311975.2020.1858524

Cite this

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title = "Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders{\textquoteright} corporate brand perceptions",

author = "Brighton Nyagadza and Kadembo, {Ernest M.} and Africa Makasi",

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AU - Kadembo, Ernest M.

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