Showering smartly. A field experiment using water-saving technology to foster pro-environmental behaviour among hotel guests

P Pereira-Doel, X Font, K Wyles, J Pereira-Moliner

Research output: Contribution to journalArticlepeer-review

Abstract

Hotel guests' behaviour is crucial to reduce water depletion, energy use and carbon emissions. In this covert field experiment we assessed the effectiveness of real-time feedback provided by smart water-saving technology in fostering hotel guests to shorten their showers. A 12,06% reduction in showering time (N=1,962) confirms that real-time feedback is effective in eliciting pro-environmental behaviour, even in hedonic contexts. Moreover, results suggest that even with no real-time feedback, the regular shower in a hotel may be shorter than at home. Tourism can be a force for good and the use of technology can shape pro-environmental behaviour among the public.
Original languageEnglish
Pages (from-to)407-425
Number of pages0
Journale-Review of Tourism Research
Volume17
Issue number3
Publication statusPublished - 1 Jan 2019

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