Abstract
Hotel guests' behaviour is crucial to reduce water depletion, energy use and carbon emissions. In this covert field experiment we assessed the effectiveness of real-time feedback provided by smart water-saving technology in fostering hotel guests to shorten their showers. A 12,06% reduction in showering time (N=1,962) confirms that real-time feedback is effective in eliciting pro-environmental behaviour, even in hedonic contexts. Moreover, results suggest that even with no real-time feedback, the regular shower in a hotel may be shorter than at home. Tourism can be a force for good and the use of technology can shape pro-environmental behaviour among the public.
Original language | English |
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Pages (from-to) | 407-425 |
Number of pages | 0 |
Journal | e-Review of Tourism Research |
Volume | 17 |
Issue number | 3 |
Publication status | Published - 1 Jan 2019 |