Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries

Matthew Gorton^*, Mitchell Ness, John White

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Access to Document

@inbook{438fbc92fc3c4c64a6e2685529ae45b5,

title = "Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries",

author = "Matthew Gorton and Mitchell Ness and John White",

year = "2013",

doi = "10.1007/978-94-007-5946-6_4",

language = "English",

isbn = "9789400759459",

volume = "0",

pages = "43--55",

booktitle = "Food Consumer Science",

}