Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do

Krzysztof Kubacki, Timo Dietrich^*, Sharyn Rundle-Thiele

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Segmentation in Social Marketing
Pages	1-6
Number of pages	0
Volume	0
DOIs	https://doi.org/10.1007/978-981-10-1835-0_1
Publication status	Published - 2017

Access to Document

@inbook{6e12c80350dd41ac824322a87ef6db41,

title = "Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do",

author = "Krzysztof Kubacki and Timo Dietrich and Sharyn Rundle-Thiele",

year = "2017",

doi = "10.1007/978-981-10-1835-0\_1",

language = "English",

isbn = "9789811018336",

volume = "0",

pages = "1--6",

booktitle = "Segmentation in Social Marketing",

}