ROLE OF SOCIAL MEDIA MARKETING IN SME SECTOR PERFORMANCE

EZ Zaidi, RR Ahmed, S Raza

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	275-304
Number of pages	0
Journal	TRANSFORMATIONS IN BUSINESS & ECONOMICS
Volume	21
Issue number	2
Publication status	Published - 2022

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "ROLE OF SOCIAL MEDIA MARKETING IN SME SECTOR PERFORMANCE",

keywords = "PLS-SEM, Social Media Marketing, Social Media Literacy, Brand Equity, Business Performance",

author = "EZ Zaidi and RR Ahmed and S Raza",

year = "2022",

language = "English",

volume = "21",

pages = "275--304",

journal = "TRANSFORMATIONS IN BUSINESS & ECONOMICS",

issn = "1648-4460",

number = "2",

}

TY - JOUR

T1 - ROLE OF SOCIAL MEDIA MARKETING IN SME SECTOR PERFORMANCE

AU - Zaidi, EZ

AU - Ahmed, RR

AU - Raza, S

PY - 2022

Y1 - 2022

KW - PLS-SEM

KW - Social Media Marketing

KW - Social Media Literacy

KW - Brand Equity

KW - Business Performance

M3 - Article

SN - 1648-4460

VL - 21

SP - 275

EP - 304

JO - TRANSFORMATIONS IN BUSINESS & ECONOMICS

JF - TRANSFORMATIONS IN BUSINESS & ECONOMICS

IS - 2

ER -