Role of saturation and its effect on involvement and support of social cause marketing using eWOM with moderating role of reference groups

Research output: Contribution to conference › Conference paper (not formally published) › peer-review

Original languageEnglish
Publication statusPublished - 22 Apr 2019

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

Keywords

  • eWOM
  • Reference groups
  • Social cause marketing

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