Reducing Shower Duration in Tourist Accommodations: A Covert True Experiment of Continuous Real-Time Eco-Feedback and Persuasive Messaging

Pablo Pereira-Doel*, Xavier Font, Kayleigh Wyles, Jorge Pereira-Moliner

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This study inductively applies the Feedback Intervention Theory by empirically demonstrating the effectiveness of continuous, real-time eco-feedback and its interaction with motivational factors in modifying showering behavior. We conducted a covert true experiment across six tourist accommodations in Denmark, Spain, and the UK, where we deployed smart technology, in the form of a timer to provide the eco-feedback, coupled with persuasive messages. Data from over 17,500 showers showed that continuous, real-time eco-feedback reduced water runtime by 25.79% (CI = 8.24%; 39.98%). When the eco-feedback was paired with the most effective message—priming pro-environmental values and requiring a high effort to comply—water runtime was reduced by 23.55% (CI = 17.53%; 29.13%). The study’s robust experimental design, and its emphasis on actual behavior measurement, highlight the potential of smart technology to facilitate resource conservation.

Original languageEnglish
JournalJournal of Travel Research
DOIs
Publication statusPublished - 16 Apr 2024

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

Keywords

  • anchor
  • behavioral change
  • goal-setting
  • pro-environmental behavior
  • tourism

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