Re-Branding and Its Effects on Consumer Perceptions: A Case Study of a Zimbabwean Bank

Africa Makasi^*, Krishna Govender, Nyasha Madzorera

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Number of pages	0
Journal	Mediterranean Journal of Social Sciences
Volume	0
Issue number	0
DOIs	https://doi.org/10.5901/mjss.2014.v5n20p2582
Publication status	Published - 1 Sept 2014

Access to Document

@article{39589d90d0344bf8a2def2d9ce67b395,

title = "Re-Branding and Its Effects on Consumer Perceptions: A Case Study of a Zimbabwean Bank",

author = "Africa Makasi and Krishna Govender and Nyasha Madzorera",

year = "2014",

month = sep,

day = "1",

doi = "10.5901/mjss.2014.v5n20p2582",

language = "English",

volume = "0",

journal = "Mediterranean Journal of Social Sciences",

issn = "2039-9340",

publisher = "MCSER-Mediterranean Center of Social and Educational research",

number = "0",

}

TY - JOUR

T1 - Re-Branding and Its Effects on Consumer Perceptions: A Case Study of a Zimbabwean Bank

AU - Makasi, Africa

AU - Govender, Krishna

AU - Madzorera, Nyasha

PY - 2014/9/1

Y1 - 2014/9/1

U2 - 10.5901/mjss.2014.v5n20p2582

DO - 10.5901/mjss.2014.v5n20p2582

M3 - Article

SN - 2039-9340

VL - 0

JO - Mediterranean Journal of Social Sciences

JF - Mediterranean Journal of Social Sciences

IS - 0

ER -