TY - GEN
T1 - Quick Response in Managing Volatile Demand in the Fashion Industry
AU - Wallington, Dale
AU - Wang, Yi
AU - Elmasry, Kareem
N1 - Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
PY - 2022
Y1 - 2022
N2 - Firms all over the globe are on a constant mission to speed up their supply chain in order to turn raw materials into finished products in stores as quickly as possible. With modern day supply chains often spanning several continents, and consumers demanding products at the click of a button, there has perhaps never been a more important time to speed this process up in order to gain a competitive advantage. The fashion industry is particularly dependent on having a fast supply chain. With demand and consumer tastes, changing so rapidly, top clothing companies need to be able to adapt almost instantly in order to meet this demand; a supply chain, which takes months from start to finish, simply won’t be competitive, plus it is much easier to predict these changing consumer tastes a few weeks in advance compared to several months. A Quick Response (QR) strategy that ensures supply systems can quickly adapt whilst improving their own performance are crucial in a clothing companies’ success in an increasingly competitive market.
AB - Firms all over the globe are on a constant mission to speed up their supply chain in order to turn raw materials into finished products in stores as quickly as possible. With modern day supply chains often spanning several continents, and consumers demanding products at the click of a button, there has perhaps never been a more important time to speed this process up in order to gain a competitive advantage. The fashion industry is particularly dependent on having a fast supply chain. With demand and consumer tastes, changing so rapidly, top clothing companies need to be able to adapt almost instantly in order to meet this demand; a supply chain, which takes months from start to finish, simply won’t be competitive, plus it is much easier to predict these changing consumer tastes a few weeks in advance compared to several months. A Quick Response (QR) strategy that ensures supply systems can quickly adapt whilst improving their own performance are crucial in a clothing companies’ success in an increasingly competitive market.
KW - Fashion industry
KW - Fashion supply chain
KW - Fast fashion
KW - Quick response
UR - https://www.scopus.com/pages/publications/85127051775
U2 - 10.1007/978-981-19-0572-8_64
DO - 10.1007/978-981-19-0572-8_64
M3 - Conference proceedings published in a book
AN - SCOPUS:85127051775
SN - 9789811905711
T3 - Lecture Notes in Electrical Engineering
SP - 500
EP - 506
BT - Advanced Manufacturing and Automation XI
A2 - Wang, Yi
A2 - Martinsen, Kristian
A2 - Yu, Tao
A2 - Wang, Kesheng
PB - Springer Science and Business Media Deutschland GmbH
T2 - 11th International Workshop of Advanced Manufacturing and Automation, IWAMA 2021
Y2 - 11 October 2021 through 12 October 2021
ER -