Promoting Stair Use: Single Versus Multiple Stair-Riser Messages

Oliver J. Webb, Frank F. Eves*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

<jats:p> Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message. </jats:p>
Original languageEnglish
Pages (from-to)1543-1544
Number of pages0
JournalAmerican Journal of Public Health
Volume95
Issue number9
DOIs
Publication statusPublished - Sept 2005

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