Political martketing in an online election environment: short-term sales or long-term relationships?

NA Jackson, DG Lilleker, EJ Schweitzer

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Routledge Handbook of Political Marketing
Editors	J Lees-Marshment
Chapter	22
Pages	286-300
Number of pages	0
Volume	0
Publication status	Published - 10 Nov 2011

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This output contributes to the following UN Sustainable Development Goals (SDGs)

@inbook{e3f9fa94f7154a48a3493623cbd67eec,

title = "Political martketing in an online election environment: short-term sales or long-term relationships?",

author = "NA Jackson and DG Lilleker and EJ Schweitzer",

year = "2011",

month = nov,

day = "10",

language = "English",

isbn = "9780415579933",

volume = "0",

pages = "286--300",

editor = "J Lees-Marshment",

booktitle = "Routledge Handbook of Political Marketing",

}