Navigating engagement with AI-generated sustainability communication: A comparative analysis of socio-economic dynamics in the UK and Romania

Hanne Knight; Sara le Roux

Navigating engagement with AI-generated sustainability communication: A comparative analysis of socio-economic dynamics in the UK and Romania

Hanne Knight
, Sara le Roux

Oxford Brookes University

Research output: Contribution to conference › Conference paper (not formally published) › peer-review

Original language	English
Publication status	Published - 7 Jul 2025
Event	Academy of Marketing - University College Cork, Cork, Ireland Duration: 7 Jul 2025 → 10 Jul 2025 https://academyofmarketing.org/am2025-conference/

Conference

Conference	Academy of Marketing
Country/Territory	Ireland
City	Cork
Period	7/07/25 → 10/07/25
Internet address	https://academyofmarketing.org/am2025-conference/

Cite this

@conference{d5eb001d3a554b87b1d09b6d53c6b9f9,

title = "Navigating engagement with AI-generated sustainability communication: A comparative analysis of socio-economic dynamics in the UK and Romania",

author = "Hanne Knight and \{le Roux\}, Sara",

year = "2025",

month = jul,

day = "7",

language = "English",

note = "Academy of Marketing ; Conference date: 07-07-2025 Through 10-07-2025",

url = "https://academyofmarketing.org/am2025-conference/",

}