Mitigating the Impact of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Moderating Role of Synced Advertising: Proceedings of the American Academy of Advertising Annual Conference 2025, Pittsburgh, PA, 6-9 March 2025

Shikhar Bhaskar

Mitigating the Impact of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Moderating Role of Synced Advertising: Proceedings of the American Academy of Advertising Annual Conference 2025, Pittsburgh, PA, 6-9 March 2025

Plymouth Business School

Research output: Contribution to conference › Conference paper (not formally published) › peer-review

Original language	English
Publication status	Published - 6 Mar 2025
Event	American Academy of Advertising Annual Conference 2025 - Pittsburgh, United States Duration: 6 Mar 2025 → 9 Mar 2025

Conference

Conference	American Academy of Advertising Annual Conference 2025
Country/Territory	United States
City	Pittsburgh
Period	6/03/25 → 9/03/25

Cite this

@conference{711a89cd6b304697a7cae083dd19fd3c,

title = "Mitigating the Impact of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Moderating Role of Synced Advertising: Proceedings of the American Academy of Advertising Annual Conference 2025, Pittsburgh, PA, 6-9 March 2025",

author = "Shikhar Bhaskar",

year = "2025",

month = mar,

day = "6",

language = "English",

note = "American Academy of Advertising Annual Conference 2025 ; Conference date: 06-03-2025 Through 09-03-2025",

}

Bhaskar, S 2025, 'Mitigating the Impact of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Moderating Role of Synced Advertising: Proceedings of the American Academy of Advertising Annual Conference 2025, Pittsburgh, PA, 6-9 March 2025', Paper presented at American Academy of Advertising Annual Conference 2025, Pittsburgh, United States, 6/03/25 - 9/03/25.

Mitigating the Impact of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Moderating Role of Synced Advertising: Proceedings of the American Academy of Advertising Annual Conference 2025, Pittsburgh, PA, 6-9 March 2025. / Bhaskar, Shikhar.
2025. Paper presented at American Academy of Advertising Annual Conference 2025, Pittsburgh, United States.

Research output: Contribution to conference › Conference paper (not formally published) › peer-review