Marketing strategies for the primary sector: an empirical study.

JC Eddison; L Tsourgiannis; M Warren; A Karasavvoglou

Marketing strategies for the primary sector: an empirical study.

JC Eddison, L Tsourgiannis, M Warren, A Karasavvoglou

School of Biological and Marine Sciences

Research output: Contribution to journal › Article › peer-review

Abstract

This study aims to profile the marketing strategies that sheep farmers follow in the Region of East Macedonia and Thrace (EMTh) in Greece and the County of Cornwall in U.K. based upon their distribution channel selection, farm and personal characteristics. A survey conducted to 343 and 240 sheep farmers in EMTh and Cornwall respectively. Farmers in EMTh follow three marketing strategies: (i) cost focus, (ii) production orientation and (iii) return focus strategy, while Cornish farmers adopt the: (i) production Orientation and (ii) differentiation strategy. There are many differences regarding their marketing orientation, distribution outlet selection, farm and farmer characteristics.

Original language	English
Pages (from-to)	147-178
Number of pages	0
Journal	European Research Studies
Volume	15
Issue number	2
Publication status	Published - Sept 2012

Keywords

livestock marketing channels
marketing strategies
livestock marketing
strategic typology
sheep farmers

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Marketing strategies for the primary sector: an empirical study.",

abstract = "This study aims to profile the marketing strategies that sheep farmers follow in the Region of East Macedonia and Thrace (EMTh) in Greece and the County of Cornwall in U.K. based upon their distribution channel selection, farm and personal characteristics. A survey conducted to 343 and 240 sheep farmers in EMTh and Cornwall respectively. Farmers in EMTh follow three marketing strategies: (i) cost focus, (ii) production orientation and (iii) return focus strategy, while Cornish farmers adopt the: (i) production Orientation and (ii) differentiation strategy. There are many differences regarding their marketing orientation, distribution outlet selection, farm and farmer characteristics.",

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author = "JC Eddison and L Tsourgiannis and M Warren and A Karasavvoglou",

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T1 - Marketing strategies for the primary sector: an empirical study.

AU - Eddison, JC

AU - Tsourgiannis, L

AU - Warren, M

AU - Karasavvoglou, A

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N2 - This study aims to profile the marketing strategies that sheep farmers follow in the Region of East Macedonia and Thrace (EMTh) in Greece and the County of Cornwall in U.K. based upon their distribution channel selection, farm and personal characteristics. A survey conducted to 343 and 240 sheep farmers in EMTh and Cornwall respectively. Farmers in EMTh follow three marketing strategies: (i) cost focus, (ii) production orientation and (iii) return focus strategy, while Cornish farmers adopt the: (i) production Orientation and (ii) differentiation strategy. There are many differences regarding their marketing orientation, distribution outlet selection, farm and farmer characteristics.

AB - This study aims to profile the marketing strategies that sheep farmers follow in the Region of East Macedonia and Thrace (EMTh) in Greece and the County of Cornwall in U.K. based upon their distribution channel selection, farm and personal characteristics. A survey conducted to 343 and 240 sheep farmers in EMTh and Cornwall respectively. Farmers in EMTh follow three marketing strategies: (i) cost focus, (ii) production orientation and (iii) return focus strategy, while Cornish farmers adopt the: (i) production Orientation and (ii) differentiation strategy. There are many differences regarding their marketing orientation, distribution outlet selection, farm and farmer characteristics.

KW - livestock marketing channels

KW - marketing strategies

KW - livestock marketing

KW - strategic typology

KW - sheep farmers

M3 - Article

SN - 1108-2976

VL - 15

SP - 147

EP - 178

JO - European Research Studies

JF - European Research Studies

IS - 2

ER -

Marketing strategies for the primary sector: an empirical study.

Abstract

Keywords

UN SDGs

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