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Literary Tourism Marketing

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationEncyclopedia of Tourism Management and Marketing
Subtitle of host publicationVolume 1-4
PublisherEdward Elgar Publishing Ltd.
Pages75-78
Number of pages4
Volume3
ISBN (Electronic)9781800377486
ISBN (Print)9781800377479
DOIs
Publication statusPublished - 1 Jan 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  2. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities

ASJC Scopus subject areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting
  • General Arts and Humanities

Keywords

  • cultural and heritage tourism
  • destination branding
  • destination marketing
  • literary tourism
  • tourism marketing

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