Literary Tourism Marketing

Rong Huang; Graham Busby

doi:10.4337/9781800377486.literary.tourism.marketing

Literary Tourism Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Encyclopedia of Tourism Management and Marketing
Subtitle of host publication	Volume 1-4
Publisher	Edward Elgar Publishing Ltd.
Pages	75-78
Number of pages	4
Volume	3
ISBN (Electronic)	9781800377486
ISBN (Print)	9781800377479
DOIs	https://doi.org/10.4337/9781800377486.literary.tourism.marketing
Publication status	Published - 1 Jan 2022

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting
General Arts and Humanities

Keywords

cultural and heritage tourism
destination branding
destination marketing
literary tourism
tourism marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.4337/9781800377486.literary.tourism.marketing

Cite this

@inbook{cd634273f0f14431941812dd0d17b601,

title = "Literary Tourism Marketing",

keywords = "cultural and heritage tourism, destination branding, destination marketing, literary tourism, tourism marketing",

author = "Rong Huang and Graham Busby",

year = "2022",

month = jan,

day = "1",

doi = "10.4337/9781800377486.literary.tourism.marketing",

language = "English",

isbn = "9781800377479",

volume = "3",

pages = "75--78",

booktitle = "Encyclopedia of Tourism Management and Marketing",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

TY - CHAP

T1 - Literary Tourism Marketing

AU - Huang, Rong

AU - Busby, Graham

PY - 2022/1/1

Y1 - 2022/1/1

KW - cultural and heritage tourism

KW - destination branding

KW - destination marketing

KW - literary tourism

KW - tourism marketing

UR - http://www.scopus.com/inward/record.url?scp=85206909156&partnerID=8YFLogxK

U2 - 10.4337/9781800377486.literary.tourism.marketing

DO - 10.4337/9781800377486.literary.tourism.marketing

M3 - Chapter

AN - SCOPUS:85206909156

SN - 9781800377479

VL - 3

SP - 75

EP - 78

BT - Encyclopedia of Tourism Management and Marketing

PB - Edward Elgar Publishing Ltd.

ER -

Literary Tourism Marketing

ASJC Scopus subject areas

Keywords

UN SDGs

Access to Document

Other files and links

Cite this