iSAVE: AI-driven VR solution to reduce healthcare anxiety

iSAVE is a virtual MRI experience that enables patients to gain familiarity with the MRI process before undertaking a scan. It is able to automatically adapt in real-time to anxiety and implement personalised exposure therapy.

As well as reducing missed appointments, it can reduce the amount of time needed to acclimatise an anxious patient at the real appointment, increasing throughput and leading to cost savings.

Developed by Cineon in conjunction with Plymouth University Hospitals NHS Trust, Torbay and South Devon NHS Trust, Story Juice and the University of Exeter. Hannah Wood wrote the adaptive script and experience design in collaboration with the development team.