Is social media a panacea for social marketing communication? A scoping review

Sara Shawky^*, Krzysztof Kubacki, Timo Dietrich, Scott Weaven

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

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title = "Is social media a panacea for social marketing communication? A scoping review",

author = "Sara Shawky and Krzysztof Kubacki and Timo Dietrich and Scott Weaven",

year = "2022",

month = jul,

day = "3",

doi = "10.1080/07359683.2022.2082136",

language = "English",

volume = "39",

pages = "297--313",

journal = "Health Marketing Quarterly",

issn = "0735-9683",

publisher = "Routledge",

number = "3",

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T1 - Is social media a panacea for social marketing communication? A scoping review

AU - Shawky, Sara

AU - Kubacki, Krzysztof

AU - Dietrich, Timo

AU - Weaven, Scott

PY - 2022/7/3

Y1 - 2022/7/3

U2 - 10.1080/07359683.2022.2082136

DO - 10.1080/07359683.2022.2082136

M3 - Article

SN - 0735-9683

VL - 39

SP - 297

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JO - Health Marketing Quarterly

JF - Health Marketing Quarterly

IS - 3

ER -