International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe

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Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	193-215
Number of pages	0
Journal	Journal of East European Management Studies
Volume	13
Issue number	3
DOIs	https://doi.org/10.5771/0949-6181-2008-3-193
Publication status	Published - 2008

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@article{4902944d1ddd4237be23697f8825614c,

title = "International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe",

author = "Heather Skinner and Krzysztof Kubacki and Gloria Moss",

year = "2008",

doi = "10.5771/0949-6181-2008-3-193",

language = "English",

volume = "13",

pages = "193--215",

journal = "Journal of East European Management Studies",

issn = "0949-6181",

publisher = "Nomos Verlagsgesellschaft mbH und Co KG",

number = "3",

}

TY - JOUR

T1 - International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe

AU - Skinner, Heather

AU - Kubacki, Krzysztof

AU - Moss, Gloria

PY - 2008

Y1 - 2008

U2 - 10.5771/0949-6181-2008-3-193

DO - 10.5771/0949-6181-2008-3-193

M3 - Article

SN - 0949-6181

VL - 13

SP - 193

EP - 215

JO - Journal of East European Management Studies

JF - Journal of East European Management Studies

IS - 3

ER -