International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe

Heather Skinner, Krzysztof Kubacki^*, Gloria Moss

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	193-215
Number of pages	0
Journal	Journal of East European Management Studies
Volume	13
Issue number	3
DOIs	https://doi.org/10.5771/0949-6181-2008-3-193
Publication status	Published - 2008

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title = "International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe",

author = "Heather Skinner and Krzysztof Kubacki and Gloria Moss",

year = "2008",

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language = "English",

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AU - Skinner, Heather

AU - Kubacki, Krzysztof

AU - Moss, Gloria

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U2 - 10.5771/0949-6181-2008-3-193

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JO - Journal of East European Management Studies

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