Integrating project‐based learning into an undergraduate programme using Web 2.0 and videoconferencing

<jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>Project‐based learning has been used in a number of disciplines to provide undergraduate students with the opportunity to simulate professional activities and apply theory to practice. It has been identified as an effective way to develop a range of transferable skills required by employers. This article aims to report a novel application of project‐based learning, which provided students with an opportunity to work on an international collaboration, facilitated by videoconferencing and Web 2.0.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>Drawing on a number of data sources, this article examines the contribution that project‐based learning made to the development of key skills which employers within the media industry expect graduates to possess.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Findings</jats:title><jats:p>Conclusions suggest how project‐based learning can be used more widely to develop a range of employability skills. The international context and the use of new technologies were also seen by students to be important aspects of the project. Students offered some original insights into how these may enhance project‐based learning.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Originality/value</jats:title><jats:p>This study deals with a novel application of project‐based learning, which gave students an opportunity to work on an international collaboration, facilitated by videoconferencing and Web 2.0. Students offered some original insights into how the international context and the use of new technologies may enhance project‐based learning.</jats:p></jats:sec>