Generating consumer insights into physical activity patterns for three different segments

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	188-202
Number of pages	0
Journal	Journal of Strategic Marketing
Volume	26
Issue number	2
Early online date	11 Jul 2016
DOIs	https://doi.org/10.1080/0965254x.2016.1195863
Publication status	Published - 17 Feb 2018

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title = "Generating consumer insights into physical activity patterns for three different segments",

author = "Anna Kitunen and Sharyn Rundle-Thiele and Krzysztof Kubacki and Timo Dietrich",

year = "2018",

month = feb,

day = "17",

doi = "10.1080/0965254x.2016.1195863",

language = "English",

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pages = "188--202",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

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number = "2",

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T1 - Generating consumer insights into physical activity patterns for three different segments

AU - Kitunen, Anna

AU - Rundle-Thiele, Sharyn

AU - Kubacki, Krzysztof

AU - Dietrich, Timo

PY - 2018/2/17

Y1 - 2018/2/17

U2 - 10.1080/0965254x.2016.1195863

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JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

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