Generating consumer insights into physical activity patterns for three different segments

Anna Kitunen^*, Sharyn Rundle-Thiele, Krzysztof Kubacki, Timo Dietrich

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	188-202
Number of pages	0
Journal	Journal of Strategic Marketing
Volume	26
Issue number	2
Early online date	11 Jul 2016
DOIs	https://doi.org/10.1080/0965254x.2016.1195863
Publication status	Published - 17 Feb 2018

Access to Document

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title = "Generating consumer insights into physical activity patterns for three different segments",

author = "Anna Kitunen and Sharyn Rundle-Thiele and Krzysztof Kubacki and Timo Dietrich",

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AU - Kitunen, Anna

AU - Rundle-Thiele, Sharyn

AU - Kubacki, Krzysztof

AU - Dietrich, Timo

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