Gender and Web Design: The Implications of the Mirroring Principle for the Services Branding Model

G. A. Moss^*, R. W. Gunn, K. Kubacki

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	37-57
Number of pages	0
Journal	Journal of Marketing Communications
Volume	14
Issue number	1
DOIs	https://doi.org/10.1080/13527260701717214
Publication status	Published - Feb 2008

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title = "Gender and Web Design: The Implications of the Mirroring Principle for the Services Branding Model",

author = "Moss, \{G. A.\} and Gunn, \{R. W.\} and K. Kubacki",

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AU - Gunn, R. W.

AU - Kubacki, K.

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