Gender and Web Design: The Implications of the Mirroring Principle for the Services Branding Model

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Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	37-57
Number of pages	0
Journal	Journal of Marketing Communications
Volume	14
Issue number	1
DOIs	https://doi.org/10.1080/13527260701717214
Publication status	Published - Feb 2008

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title = "Gender and Web Design: The Implications of the Mirroring Principle for the Services Branding Model",

author = "Moss, \{G. A.\} and Gunn, \{R. W.\} and K. Kubacki",

year = "2008",

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language = "English",

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pages = "37--57",

journal = "Journal of Marketing Communications",

issn = "1352-7266",

publisher = "Routledge",

number = "1",

}

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T1 - Gender and Web Design: The Implications of the Mirroring Principle for the Services Branding Model

AU - Moss, G. A.

AU - Gunn, R. W.

AU - Kubacki, K.

PY - 2008/2

Y1 - 2008/2

U2 - 10.1080/13527260701717214

DO - 10.1080/13527260701717214

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JO - Journal of Marketing Communications

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