TY - GEN
T1 - Framework for Understanding Consumer Perceptions and Attitudes to Support Decisions on Cultured Meat
T2 - 10th International Conference on Decision Support System Technology, ICDSST 2024
AU - Pivoraite, Guoste
AU - Liu, Shaofeng
AU - Roh, Saeyeon
AU - Zhao, Guoqing
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
PY - 2024/5/2
Y1 - 2024/5/2
N2 - This paper investigated consumer perceptions and attitudes for decision making in Cultured Meat (CM), driven by the growing interest in innovative food products. The motivation stemmed from the anticipated challenges in consumer acceptance of CM, a novel alternative to traditional meat production. The research objective included to identify key factors influencing consumer behaviour in the context of the novel food product. The Systematic Literature Review methodically explored and synthesised existing research, giving insights to the factors affecting consumer perceptions and attitudes towards decisions on CM. Then, a tailored conceptual framework, the Cultured Meat Attitude and Perception Assessment (CAPA), has been developed to address the identified gaps and limitations in understanding consumer perceptions and attitudes. The results highlighted the complex and multidimensional nature of consumer attitudes, emphasising the role of knowledge (awareness, comprehension, familiarity), perception (disgust, neophobia, curiosity, fear, trust), and external factors (ethical issues, social factors, product attributes, information influence, perceived exclusivity, regulatory considerations) that could be used by decision makers such as food innovators and marketers. The CAPA framework integrated these factors to offer a holistic perspective on consumer behaviour, overcoming the limitations of existing work and offering insights to the decision makers in the industry.
AB - This paper investigated consumer perceptions and attitudes for decision making in Cultured Meat (CM), driven by the growing interest in innovative food products. The motivation stemmed from the anticipated challenges in consumer acceptance of CM, a novel alternative to traditional meat production. The research objective included to identify key factors influencing consumer behaviour in the context of the novel food product. The Systematic Literature Review methodically explored and synthesised existing research, giving insights to the factors affecting consumer perceptions and attitudes towards decisions on CM. Then, a tailored conceptual framework, the Cultured Meat Attitude and Perception Assessment (CAPA), has been developed to address the identified gaps and limitations in understanding consumer perceptions and attitudes. The results highlighted the complex and multidimensional nature of consumer attitudes, emphasising the role of knowledge (awareness, comprehension, familiarity), perception (disgust, neophobia, curiosity, fear, trust), and external factors (ethical issues, social factors, product attributes, information influence, perceived exclusivity, regulatory considerations) that could be used by decision makers such as food innovators and marketers. The CAPA framework integrated these factors to offer a holistic perspective on consumer behaviour, overcoming the limitations of existing work and offering insights to the decision makers in the industry.
KW - Consumer Behaviour
KW - Cultured Meat
KW - Decision Factors
KW - Food Innovation
UR - http://www.scopus.com/inward/record.url?scp=85193290629&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-59376-5_9
DO - 10.1007/978-3-031-59376-5_9
M3 - Conference proceedings published in a book
AN - SCOPUS:85193290629
SN - 9783031593758
T3 - Lecture Notes in Business Information Processing
SP - 109
EP - 125
BT - Decision Support Systems XIV. Human-Centric Group Decision, Negotiation and Decision Support Systems for Societal Transitions - 10th International Conference on Decision Support System Technology, ICDSST 2024, Proceedings
A2 - Duarte, Sérgio Pedro
A2 - Lobo, António
A2 - Delibašic, Boris
A2 - Kamissoko, Daouda
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 3 June 2024 through 5 June 2024
ER -