Framework for Understanding Consumer Perceptions and Attitudes to Support Decisions on Cultured Meat: A Theoretical Approach and Future Directions

Guoste Pivoraite*, Shaofeng Liu, Saeyeon Roh, Guoqing Zhao

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceedings published in a bookpeer-review

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Abstract

This paper investigated consumer perceptions and attitudes for decision making in Cultured Meat (CM), driven by the growing interest in innovative food products. The motivation stemmed from the anticipated challenges in consumer acceptance of CM, a novel alternative to traditional meat production. The research objective included to identify key factors influencing consumer behaviour in the context of the novel food product. The Systematic Literature Review methodically explored and synthesised existing research, giving insights to the factors affecting consumer perceptions and attitudes towards decisions on CM. Then, a tailored conceptual framework, the Cultured Meat Attitude and Perception Assessment (CAPA), has been developed to address the identified gaps and limitations in understanding consumer perceptions and attitudes. The results highlighted the complex and multidimensional nature of consumer attitudes, emphasising the role of knowledge (awareness, comprehension, familiarity), perception (disgust, neophobia, curiosity, fear, trust), and external factors (ethical issues, social factors, product attributes, information influence, perceived exclusivity, regulatory considerations) that could be used by decision makers such as food innovators and marketers. The CAPA framework integrated these factors to offer a holistic perspective on consumer behaviour, overcoming the limitations of existing work and offering insights to the decision makers in the industry.

Original languageEnglish
Title of host publicationDecision Support Systems XIV. Human-Centric Group Decision, Negotiation and Decision Support Systems for Societal Transitions - 10th International Conference on Decision Support System Technology, ICDSST 2024, Proceedings
EditorsSérgio Pedro Duarte, António Lobo, Boris Delibašic, Daouda Kamissoko
PublisherSpringer Science and Business Media Deutschland GmbH
Pages109-125
Number of pages17
ISBN (Print)9783031593758
DOIs
Publication statusPublished - 2 May 2024
Event10th International Conference on Decision Support System Technology, ICDSST 2024 - Porto, Portugal
Duration: 3 Jun 20245 Jun 2024

Publication series

NameLecture Notes in Business Information Processing
Volume506 LNBIP
ISSN (Print)1865-1348
ISSN (Electronic)1865-1356

Conference

Conference10th International Conference on Decision Support System Technology, ICDSST 2024
Country/TerritoryPortugal
CityPorto
Period3/06/245/06/24

ASJC Scopus subject areas

  • Management Information Systems
  • Control and Systems Engineering
  • Business and International Management
  • Information Systems
  • Modeling and Simulation
  • Information Systems and Management

Keywords

  • Consumer Behaviour
  • Cultured Meat
  • Decision Factors
  • Food Innovation

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