Factor Analysis of Variables Affecting e-Marketing Adoption by UK Independent Hotels

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings published in a book › peer-review

Original language	English
Title of host publication	Host publication not specified in Elements
Pages	39-50
Number of pages	0
Volume	0
DOIs	https://doi.org/10.1007/978-3-211-99407-8_4
Publication status	Published - 2010

Keywords

@inproceedings{7c6eb0b5d9e045c18b51202002f39d16,

title = "Factor Analysis of Variables Affecting e-Marketing Adoption by UK Independent Hotels",

keywords = "technology adoption, technology acceptance model, hotels",

author = "WM Lim",

year = "2010",

doi = "10.1007/978-3-211-99407-8\_4",

language = "English",

isbn = "9783211994061",

volume = "0",

pages = "39--50",

booktitle = "Host publication not specified in Elements",

}

TY - GEN

T1 - Factor Analysis of Variables Affecting e-Marketing Adoption by UK Independent Hotels

AU - Lim, WM

PY - 2010

Y1 - 2010

KW - technology adoption

KW - technology acceptance model

KW - hotels

U2 - 10.1007/978-3-211-99407-8_4

DO - 10.1007/978-3-211-99407-8_4

M3 - Conference proceedings published in a book

SN - 9783211994061

VL - 0

SP - 39

EP - 50

BT - Host publication not specified in Elements

ER -