Factor Analysis of Variables Affecting e-Marketing Adoption by UK Independent Hotels

Research output: Chapter in Book/Report/Conference proceedingConference proceedings published in a bookpeer-review

Original languageEnglish
Title of host publicationHost publication not specified in Elements
Pages39-50
Number of pages0
Volume0
DOIs
Publication statusPublished - 2010

Keywords

  • technology adoption
  • technology acceptance model
  • hotels

Cite this