Exploring the Impact of Globalization on Marketing Strategy in a Developing Country

A Makasi, K Govender

Research output: Contribution to journal › Article › peer-review

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@article{6415faf88d344850b68420f59dc65cfb,

title = "Exploring the Impact of Globalization on Marketing Strategy in a Developing Country",

author = "A Makasi and K Govender",

year = "2016",

month = aug,

doi = "10.1080/09765239.2016.11907832",

language = "English",

volume = "7",

pages = "179--192",

journal = "Journal of Economics",

issn = "0976-5239",

number = "0",

}