Exploring the Ethical Implications of Artificial Intelligence in Marketing

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationAdvancing Marketing with AI: Applications, Insights, and Analysis
EditorsHannah Walters, Rachel Hammond
PublisherRoutledge
Publication statusAccepted/In press - 8 Oct 2024

ASJC Scopus subject areas

  • Marketing

Keywords

  • AI
  • Ethics
  • marketing strategies

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